Trademarks: 

The popularly known word “Brand Name” is referred to as “Trademark” in legal terms. A Trademark means any symbol, word, name, device, numerals or combination of both, which can be represented graphically can be registered as a trademark. A trademark is a unique symbol that distinguishes your goods or services from others. The trademark which is registered for services is known as the service marks. A Good Trademark shall be easy to pronounce and recognize, despite of it should not lose its uniqueness and distinctive character. The decision of a consumer approaching for purchasing any goods or hiring services are highly influenced by the Brand Value and reputation a Brand Name holds. Any entrepreneur should be aware of what benefits, Trademark Registration offers. Here are Top 10 benefits explained in this blog:



Advantages of Trademark Registration: 

  1. Exclusive Rights: The owner of Registered Trademark enjoys exclusive right over the trademark. The owner can use the same for all the products falling under the class(es) applied. Further, the owner can enjoy the sole ownership of the Trademark and can stop other from the unauthorised use of the Trademark under the same class where it is registered. It gives the right to sue the unauthorized user of the Trademark Registered. 
  2. Builds trust and Goodwill: The established quality of your product and services are known by everyone through the trademark and which establishes trust and goodwill among the customers in market. It helps in creating permanent customers who are loyal and always opt for the same brand. 
  3. Creation of Asset: Registration of Trademark creates an intangible asset i.e. Intellectual Property for an organisation. Registered trademark is a right created which can be sold, assigned, franchised or commercially contracted. Also, the Trademark is an intangible asset which gives the advantage to the organisation.                                                                                                                                     

  4. Protection against infringement: No competitor or other person can use the wordmark or logo registered by you under trademark. However, if in any case one uses it without the approval of the owner of trademark or make any deceptive use of same, the owner can get the legal protection under the Act and stop the person doing so.
  5. Protection for 10 Years at low cost: Online Trademark registration is done on a very low maintainability cost. Once you register the trademark you have to just pay the maintenance cost and renewal cost which is after 10 years of registering the trademark. It is cost efficient and helps your company creates a unique image.
  
Are you wondering about your Trademark registration ? If the answer is yes, then why wait?
Advo e-Works will help you with your Trademark registration. Reach us at (+91) 949 106 2020 or email info@advoeworks.com.